Spot advertising versus lower-third advertising
A spot runs in an advertising break with its own picture and sound. A lower-third is an ad placed over the programme picture. Choose based on the message, readability and material requirements as well as the per-second rate.
Choose the format for the message
A product demonstration, story or spoken explanation may suit a spot. A brief visual announcement may work as a lower-third. Long copy squeezed into a small overlay makes a message harder to read. Focus on the logo, one benefit and a legible response.
Read the duration and unit rate together
In this calculator, a spot starts at 10 seconds and can be edited; a lower-third is fixed at 8 seconds. Its per-second rate is 10% above the news-channel spot rate and 25% above the European-channel spot rate. Because it is shorter, its per-airing cost may still be lower than some spot plans. Compare durations explicitly.
Confirm acceptable materials before production
Dimensions, safe areas, file format, sound and deadlines depend on the broadcaster’s requirements. Confirm them before producing the ad. The calculator allows spot only, lower-third only or both; selecting both adds the plans for each format.
Worked budget example
Show Türk lower-third: 8 sec × 20 PT × EUR 6.25 = EUR 1,000; 8 sec × 20 OPT × EUR 3.75 = EUR 600. Net EUR 1,600 + 20% VAT of EUR 320 = EUR 1,920 including VAT. A 13-second spot with the same quantities totals EUR 2,496 including 20% VAT.
Rate source: Network Flow calculator planning rates as of 10 September 2026. These are not represented as official broadcaster tariffs. Availability, tax, production and tailored pricing are confirmed in the final proposal.
Build a Show Türk planFrequently asked questions
Is lower-third pricing identical on every channel?
No. The calculator uses different rates for news and European channels. National channels require tailored quotes.
What happens if I choose both formats?
Each format’s selected dayparts and quantities are calculated separately. Net amounts in the same currency are added and 20% VAT is applied.
Related guides
For tailored pricing and broadcast availability, contact us.