Planning TV and radio with a smaller budget
With a smaller budget, start by narrowing the audience and message. Calculate a realistic minimum plan before spreading money across many apparently cheap options. A number of broadcasts does not guarantee a number of sales.
Define what the budget covers
Allow separately for airtime, 20% VAT and any production. Committing everything to airtime can prevent launch if you have no usable creative. A missing calculator price for national TV does not mean free or cheap inventory; those channels require a tailored quote.
Compare one channel and a suitable daypart first
Compare one daypart, both dayparts on that channel, and a second-channel plan. Do not calculate an unrealistic budget by going below minimum quantities. European channels require at least 20 airings per selected format and daypart; other TV channels and radio stations require at least 8. Assess cheaper dayparts alongside audience fit.
Start with a measurable response path
Use a memorable web address or a clear contact instruction. Before launch, confirm the form works and your team can respond to enquiries. Compare enquiries during the campaign with a prior period, accounting for seasonality, other advertising and your own tests. Do not attribute every direct visit to TV or radio.
Worked budget example
Radio with ODT only: 10 sec × 10 airings × TRY 350 = TRY 35,000 net. 20% VAT is TRY 7,000, giving TRY 42,000 including VAT. This is a one-daypart example at standard planning rates, not a suitability or sales promise. If your total budget is lower, discuss requirements and alternatives with us.
Rate source: Network Flow calculator planning rates as of 10 September 2026. These are not represented as official broadcaster tariffs. Availability, tax, production and tailored pricing are confirmed in the final proposal.
Build a Kafa Radyo planFrequently asked questions
Can a small number of airings guarantee customers?
No. Results depend on audience, message, offer, broadcast allocation and the sales process. Buying airtime does not guarantee customers.
Can I select fewer than the minimum airings?
The calculator applies the minimum for each selected daypart. Contact us to discuss availability and alternatives for a different requirement.
Related guides
For tailored pricing and broadcast availability, contact us.