How are TV advertising costs calculated?
TV airtime cost depends on the channel, format, duration, daypart and number of airings. The same total airtime can cost different amounts in different dayparts. Compare net airtime first, then the total including VAT and the scope of each proposal.
What information do you need?
Choose the channel, spot or lower-third format, duration and campaign dates. Specify PT and OPT quantities separately. Calculator quantities cover the whole campaign, not each day. You can build a plan for national TV, but a tailored quote is needed to establish the price.
Separate the unit rate from the campaign total
Each daypart costs duration × airings × its per-second rate. Add the amounts for all selected dayparts and channels in the same currency. Then add 20% VAT to net airtime. No additional service fee is charged. Keep EUR and TRY amounts separate; the calculator does not convert currencies.
Compare proposals on the same basis
One proposal may include production or taxes while another shows airtime only. Compare channel, dates, format, quantities, daypart allocation, material delivery and cancellation or change conditions in writing. A calculator plan is not a reservation; availability and the final proposal must be confirmed.
Worked budget example
TGRT Haber spot example: 13 sec × 5 PT × TRY 1,800 = TRY 117,000. 13 sec × 5 OPT × TRY 900 = TRY 58,500. Net airtime is TRY 175,500; 20% VAT is TRY 35,100; total including VAT is TRY 210,600. Production is not included.
Rate source: Network Flow calculator planning rates as of 10 September 2026. These are not represented as official broadcaster tariffs. Availability, tax, production and tailored pricing are confirmed in the final proposal.
Build a NTV planFrequently asked questions
Do these rates apply to every TV channel?
No. The example uses the news-channel planning rates in the Network Flow calculator. National TV require a tailored proposal.
Can I get tailored pricing for a longer campaign?
Yes. Contact us directly for longer campaigns and larger airtime commitments. A tailored per-second rate is confirmed in your proposal.
Related guides
For tailored pricing and broadcast availability, contact us.