How to advertise on radio
To advertise on radio, choose a station that fits your audience, a message duration, dayparts and campaign dates. Confirm the station’s material requirements before producing a voiceover or jingle to avoid paying for revisions.
Define the audience before choosing a station
Who buys your product, where do you serve them, and what should listeners do? A national station can create unnecessary coverage for a business serving one district. Audience fit and coverage matter as much as the rate.
Choose your DT and ODT allocation
DT means drive time, associated with commuting hours; ODT refers to other dayparts. Confirm exact times with the station. The calculator starts with DT only and 10 airings; you can reduce this to 5 and optionally add ODT. Choosing only the cheaper daypart is possible, but consider when the intended audience is listening.
Use one message and a clear response
10 seconds is the radio calculator’s starting duration, not a requirement for every script. Multiple offers, a long phone number and detailed explanations can overload a short spot. Choose a brand message, one benefit and an easy response. Broadcast follows material acceptance and approval of the plan.
Worked budget example
Kafa Radyo example: 10 sec × 10 DT × TRY 600 = TRY 60,000; 10 sec × 10 ODT × TRY 350 = TRY 35,000. Net TRY 95,000 + 20% VAT of TRY 19,000 = TRY 114,000 including VAT. Audio production is assessed separately.
Rate source: Network Flow calculator planning rates as of 10 September 2026. These are not represented as official broadcaster tariffs. Availability, tax, production and tailored pricing are confirmed in the final proposal.
Build a Kafa Radyo planFrequently asked questions
Is voiceover production included in airtime?
Production is not included in the calculator’s airtime amount. Script, voiceover, music and material requirements are agreed separately in the proposal.
Does the quantity apply every day?
No. The selected number of airings is the total for your chosen date range.
Related guides
For tailored pricing and broadcast availability, contact us.