Source: https://networkflow.com.tr/guides/spot-vs-lower-third-advertising/ Language: en [MEDIA BUYING GUIDE](https://networkflow.com.tr/media-buying/) # Spot advertising versus lower-third advertising By [Network Flow](https://networkflow.com.tr/about/) · Updated 17 September 2026 A spot runs in an advertising break with its own picture and sound. A lower-third is an ad placed over the programme picture. Choose based on the message, readability and material requirements as well as the per-second rate. ## Choose the format for the message A product demonstration, story or spoken explanation may suit a spot. A brief visual announcement may work as a lower-third. Long copy squeezed into a small overlay makes a message harder to read. Focus on the logo, one benefit and a legible response. ## Read the duration and unit rate together In this calculator, a spot starts at 10 seconds and can be edited; a lower-third is fixed at 8 seconds. Its per-second rate is 10% above the news-channel spot rate and 25% above the European-channel spot rate. Because it is shorter, its per-airing cost may still be lower than some spot plans. Compare durations explicitly. ## Confirm acceptable materials before production Dimensions, safe areas, file format, sound and deadlines depend on the broadcaster’s requirements. Confirm them before producing the ad. The calculator allows spot only, lower-third only or both; selecting both adds the plans for each format. ## Worked budget example Show Türk lower-third: 8 sec × 20 PT × EUR 6.25 = EUR 1,000; 8 sec × 20 OPT × EUR 3.75 = EUR 600. Net EUR 1,600 + 20% VAT of EUR 320 = EUR 1,920 including VAT. A 13-second spot with the same quantities totals EUR 2,496 including 20% VAT. Rate source: Network Flow calculator planning rates as of 10 September 2026. These are not represented as official broadcaster tariffs. Availability, tax, production and tailored pricing are confirmed in the final proposal. [Build a Show Türk plan](https://networkflow.com.tr/media-buying/?kanal=show-turk#yayin-hesaplayici) ## Frequently asked questions ### Is lower-third pricing identical on every channel? No. The calculator uses different rates for news and European channels. National channels require tailored quotes. ### What happens if I choose both formats? Each format’s selected dayparts and quantities are calculated separately. Net amounts in the same currency are added and 20% VAT is applied. ## Related guides - [How are TV advertising costs calculated?](https://networkflow.com.tr/guides/how-tv-advertising-costs-are-calculated/) - [How to advertise on radio](https://networkflow.com.tr/guides/how-to-advertise-on-radio/) - [What do PT, OPT, DT and ODT mean?](https://networkflow.com.tr/guides/pt-opt-dt-odt-dayparts/) - [Advertising on Turkish channels in Europe](https://networkflow.com.tr/guides/advertising-on-turkish-channels-in-europe/) - [Planning TV and radio with a smaller budget](https://networkflow.com.tr/guides/planning-tv-radio-with-a-smaller-budget/) For tailored pricing and broadcast availability, [contact us.](https://networkflow.com.tr/contact/) Contact: info@networkflow.com.tr · +90 541 572 21 88