Source: https://networkflow.com.tr/guides/how-to-advertise-on-radio/ Language: en [MEDIA BUYING GUIDE](https://networkflow.com.tr/media-buying/) # How to advertise on radio By [Network Flow](https://networkflow.com.tr/about/) · Updated 17 September 2026 To advertise on radio, choose a station that fits your audience, a message duration, dayparts and campaign dates. Confirm the station’s material requirements before producing a voiceover or jingle to avoid paying for revisions. ## Define the audience before choosing a station Who buys your product, where do you serve them, and what should listeners do? A national station can create unnecessary coverage for a business serving one district. Audience fit and coverage matter as much as the rate. ## Choose your DT and ODT allocation DT means drive time, associated with commuting hours; ODT refers to other dayparts. Confirm exact times with the station. The calculator starts with DT only and 10 airings; you can reduce this to 5 and optionally add ODT. Choosing only the cheaper daypart is possible, but consider when the intended audience is listening. ## Use one message and a clear response 10 seconds is the radio calculator’s starting duration, not a requirement for every script. Multiple offers, a long phone number and detailed explanations can overload a short spot. Choose a brand message, one benefit and an easy response. Broadcast follows material acceptance and approval of the plan. ## Worked budget example Kafa Radyo example: 10 sec × 10 DT × TRY 600 = TRY 60,000; 10 sec × 10 ODT × TRY 350 = TRY 35,000. Net TRY 95,000 + 20% VAT of TRY 19,000 = TRY 114,000 including VAT. Audio production is assessed separately. Rate source: Network Flow calculator planning rates as of 10 September 2026. These are not represented as official broadcaster tariffs. Availability, tax, production and tailored pricing are confirmed in the final proposal. [Build a Kafa Radyo plan](https://networkflow.com.tr/media-buying/?kanal=kafa-radyo#yayin-hesaplayici) ## Frequently asked questions ### Is voiceover production included in airtime? Production is not included in the calculator’s airtime amount. Script, voiceover, music and material requirements are agreed separately in the proposal. ### Does the quantity apply every day? No. The selected number of airings is the total for your chosen date range. ## Related guides - [How are TV advertising costs calculated?](https://networkflow.com.tr/guides/how-tv-advertising-costs-are-calculated/) - [What do PT, OPT, DT and ODT mean?](https://networkflow.com.tr/guides/pt-opt-dt-odt-dayparts/) - [Spot advertising versus lower-third advertising](https://networkflow.com.tr/guides/spot-vs-lower-third-advertising/) - [Advertising on Turkish channels in Europe](https://networkflow.com.tr/guides/advertising-on-turkish-channels-in-europe/) - [Planning TV and radio with a smaller budget](https://networkflow.com.tr/guides/planning-tv-radio-with-a-smaller-budget/) For tailored pricing and broadcast availability, [contact us.](https://networkflow.com.tr/contact/) Contact: info@networkflow.com.tr · +90 541 572 21 88